We’ve had the fortune of developing marketing and business strategies with some of the world’s top companies for almost 20 years. One thing that is a constant in all the work we have done is that our Process, our training Workshop and our Consulting are transforming-- changing the way our clients look at their business, their customers and their markets while creating value for all stakeholders.

The Unland Company has developed effective and powerful leadership strategies for our clients through value chain analysis, which is understanding the perceptions of our clients’ direct customers, their customers’ customers and other key stakeholders in their markets around a bundle of relevant topics.

It is the perceptions of those in our clients’ markets that are so important to understand first, before a truly effective marketing and positioning strategy can be developed.

If the perceptions of entire value chains are not understood at the outset, money and resources can be wasted against internal assumptions and growth and opportunity can be lost, perhaps to competitors.

What we do is maximize the resources of our clients, saving them money.

Outside market/value chain information is analyzed to develop strategies that differentiate our clients in their markets, providing them with more control over their destiny, which translates into increased sales and growth.